Ethical Design Inspiration

While many online designers are content to draw their inspiration from the work of others, mirroring popular trends, reformulating and repackaging existing ideas into new forms and claiming them as their own innovations, we feel that this is a stagnant and limiting formula.

We have a passion and interest in life itself, and draw inspiration from a diverse range of sources including:

• Architecture
• Geometry and mathematics
• Optical illusions
• Classical art history and techniques
• Contemporary art
• Graphic design and typographic theory
• The Internet
• The wider media (newspapers, television, alternative media)
• Film and theater
• Classical and contemporary literature
• Philosophy and psychology
• Creating and listening to music
• Urban, suburban and alternative culture
• Science and technology
• Our own personal interactions and discussions.

Our goal as designers is to grow, to explore new territory and to experiment with new ideas. We recognise that design, ideas and inspiration surround us constantly in many forms, and are not limited to the two dimensional space viewed through a web browser.