Economic Philosophy

In our profit driven industry, we are a commercial enterprise that recognises the absurdity of accumulating money for it's own sake.

Gloria Steinem wrote that "It's more rewarding to watch money change the world than to watch it accumulate." - and we wholeheartedly agree.

Of course as a business, profit is important to us but it isn't our reason for existence. We view it as a means to impact our society, environment and culture in positive ways, and this is the main focus of our work.

We choose our projects carefully with these goals in mind, ensuring wherever possible that our efforts add to the cultural value and well-being of humanity, and where that is not possible, that they at least are not detrimental.

A proportion of our profits are donated to charity or utilised in funding our own philanthropic efforts.

These include free service donations, preferential rates and treatment for ethical, creative, non-profit and startup ventures, bringing professional services within easy reach of organisations who might otherwise find them unaffordable.