Ethical Design Philosophy

The primary purpose of our work is the encouragement of education and development, philanthropy towards our fellow beings, and care of our planet and the flora and fauna it supports.

We are achieving our goals through heart felt dedication, hard work and a novel business model offering preferential rates to charities and encouraging charitable donations from the businesses and agencies we work for.

We are committed to the support of ethical and creative ventures, and we regularly take time out to collaborate on such projects (in many cases unpaid).

We believe that diversity,originality and choice are important in increasingly mega-corporation controlled markets, so we offer preferential treatment to some smaller start up ventures that offer direct competition to the corporate Goliath's, doing our best to give them a fighting chance by introducing innovative ideas and approaches that we hope will help them on the road to success.

Why do we go to such lengths when we could profit more financially from a regular business model? A very wise man once said "There is a loftier ambition than merely to stand high in the world. It is to stoop down and lift mankind a little higher."

We are determined to fulfill our ambition to impact the world in positive ways through our work. Will we succeed? Well, we are trying, and on a personal and philosophical level we can't fail. As Aesop said "No act of kindness, no matter how small, is ever wasted..." , or as Theodore Roosevelt put it:

"Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat."

We have stepped outside that gray twilight into the light of day, with hopes and dreams of being the architects of a brighter better future, and we hope that you will come with us on our journey, to participate and rejoice in our victory.