Experimental Design Project



In an age of focus groups, psychological consumer profiling, marketing databases, viral marketing, product placements, retail therapy and debt consolidation services, we explore the history, evolution and mechanisms of the consumer economy, and its impact upon the environment and the human psyche.


We consider the benefits that the competitive, consumerist model of society has brought us, and the downsides.

The full text of this work will be available very soon, so please watch this space.

In the mean time, check out the graphical results of the work in the picture to the left.