There is an increasing tendency, particularly with on-line designers to quickly knock up a logo design with the company name in some funky typestyle adding a little swoosh or crescent then consider the company identity complete. While this might work in a few cases, it usually shows that little thought or consideration has gone into the logo design (though to be fair, this is often represented in the price - that old adage 'you get what you pay for' generally holds true).

It always surprises us how little attention is given to what is perhaps one of the most important, if not THE most important element of an organisations visual identity. Remember that your logo design isn't just going to appear on your website, but may exist on printed items, promotional material, signage and even vehicle livery. Your logo design is the visual icon, or face of your organisation that you are presenting to the world.

What to look for in a logo design

We feel that a good logo design should be:

• Simple yet elegant, powerful, classic and memorable.
  
  
• Conceptually sound - a good logo design should have concepts behind its design that communicate to the viewer on both a conscious and subconscious level, giving a message beyond that stated explicitly in its text.
  
  
• Be multiple use - the logo design must look good in single and two colour process printing for high volume, low price company identity elements such as compliment slips, letterheads, invoices, receipts etc. The design should also work for low resolution fax transmissions whilst offering scope for more dramatic and complex useage such as 3D, animation, high colour advertising etc.
  
  
• Be recognisable - A good logo design should be instantly recognisable to your customers. This brand recognition is achieved over time, so longevity is an extremely important consideration in your logo design. We always aim to produce something that is classic, timeless and will serve your organisation well in years to come, to help you build the recognition you require.

Logo Design Costs

While we are unfortunately unable to provide fixed price estimates for logo design without first discussing your project and carefully analysing your requirements, our rates are very reasonable and represent excellent value for money. So don't hesitate to drop us a line using our contact page if you would like to discuss your company identity with us.

We can guarantee that your logo design will have considerable thought, energy, artistic integrity and craftsmanship invested in it, which will shine through in the end result.

Some Recent Logo Design Projects

Take a look at some of the logo designs we have created. To get an idea of the time, effort and thought that we invest in our logo design projects, take the time to read through the 'vertex' experimental logo design.

Experimental Logo Design : Vertex Holdings

A few months ago we noticed a competition on a job board posted by a hosting and design company for a company logo design.

We really don't like to get involved in such competitions, but the company name and the service they provide offered some avenues of exploration for us, so we produced a logo design and documented the processes that lead us to its completion.

Visit the logo design case study page »»

Business Logo Design: Corereg logo

Corereg is a domain registration business offering direct domain registrations and domain reseller facilities to web hosts, businesses and designers.

We produced a selection of prototype logo designs resulting in this simple yet classic business logo design.

Digital Religion Drum & Bass Promo Logo Design

We produced a logo design for digital religion to be featured on the flyer design and promotional poster design for their drum & bass event, and with a view to future branding and merchandising. You can see an enlarged preview of this logo design here.

Virtual Packaging Logo Design : PHP Pro Bid Auction Software

This business logo design was produced as part of the virtual software box design for the Php Pro Bid auction software by Online Ventures.

You can find out more about this software and see how they used our logo and virtual box design at the Php Pro Bid Website »»

We are currently awaiting client sign-offs for several recently completed logo design and company identity projects. More examples will be available here very soon.

If you are interested in finding more about logo design, check out some logo design books